Justin has spent his career building and scaling brands at the intersection of digital commerce and beauty. With more than two decades in ecommerce and over 15 years in the category, his work is shaped by scaling across both startups and global brands, where strategy drives execution.

At Amazon, Justin helped build Premium Beauty into a billion-dollar marketplace and played a key role in launching the Indie Beauty program. He has also led e-commerce for brands such as L’Oréal, Urban Decay, Hot Topic, and Markwins. Having operated at every level of growth, he helps brands see exactly where they are stuck and how to move forward with clarity and momentum.