Clarity first. Everything else follows.
Parallel helps overwhelmed brands find the straightest path to growth.
Who we are
Justin Boettcher
20+ years in digital commerce, 15+ in beauty. Built Amazon Premium Beauty into a billion-dollar marketplace. Launched the Indie Beauty program. Former e-commerce lead for L’Oréal, Urban Decay, Hot Topic, and Markwins. Helps brands pinpoint what’s blocking growth — and fix it.
Steven Bell
10+ years in hospitality, client service, and e-commerce. Early team member at Envision Horizons; scaled from 12 to 75 employees and drove 250% revenue growth. Expert in operations, team leadership, and client experience. Helps brands create alignment, consistency, and clarity.
How we work together
We don’t start with a pitch. We start with a diagnosis.
Diagnose
We dig into your channels, numbers, and narrative. We map the parallels between your challenges and our experience to find the real levers to pull.
Align
We define a clear, prioritized plan: what to stop, what to fix, what to double down on. You get straight answers, not generic decks.
Activate
We move with you, not above you—across strategy, creative, and execution. You always know what we’re doing, why it matters, and what happens next.
What you get
Our work turns chaos into a clear path forward.